Some of the hardest moments at work are the ones nobody sees.
The meeting where you don’t speak up.
HerPathway™ was created for moments like these.
Support for the moments that matter
HerPathway™ is a digital wellbeing and micro-coaching platform created around the real experiences of women at work.
Through short, supportive sessions, it helps you pause, reflect, reframe what you're experiencing and find a small, achievable way forward.No pressure to have everything figured out. Just support that meets you where you are.
Everyday support
Small moments. Powerful shifts.
Speaking up in a meeting. Setting a boundary. Walking into a room where you feel out of place. Returning after a break. Navigating change. Being visible when your instinct is to shrink.
These everyday moments can shape how we feel about ourselves and our place at work.
HerPathway™ helps you pause, reset and take your next step differently.
One moment. One reflection. One small shift at a time.
Supporting women. Strengthening workplaces.
Women don’t experience work separately from health, identity, caring responsibilities or life transitions.
HerPathway™ supports women in the moments that can affect confidence, wellbeing, visibility and progression, while opening new conversations about how workplaces can support women to stay, thrive and progress.
Interested in exploring HerPathway™ for your organisation?
Whatever your next chapter looks like
Careers aren’t linear. Neither are women’s lives.
Starting out. Stepping up. Returning after time away. Parenthood. Caring. Menopause. Leadership. Rethinking what you want from work. Or simply navigating a difficult week.
HerPathway™ is designed around the moments when confidence, identity and wellbeing can shift.
Because every chapter deserves the right support.
Our mission: Changing what support for women at work can look like
We believe women shouldn’t have to reach breaking point before support becomes available.
HerPathway™ takes a different approach: earlier, everyday, emotionally intelligent support that helps women recognise what they’re experiencing, reconnect with themselves and take their next step with greater confidence.
Because thriving at work shouldn’t require women to silently carry everything else.
Meet SJ, Founder of HerPathway™
For decades, SJ Adams has worked alongside women navigating confidence, identity, visibility and change. But HerPathway™ isn’t rooted in professional experience alone. It’s personal.
During a period of motherhood, caring responsibilities and change, SJ experienced what it felt like to shrink from opportunities, lose confidence and become less visible in her own life and work.
Rebuilding that sense of self became part of the inspiration for HerPathway™.
That personal experience, combined with decades of supporting women, sparked the idea for HerPathway™. Developed through the Mayor of West Yorkshire’s Tackling Health Inequalities Big Ideas Challenge, HerPathway™ has since attracted funding and recognition, including seed funding from the University of Huddersfield and Start-Up of the Year at the Yorkshire Black Business Awards 2026. What began as an idea has grown into a digital innovation focused on women’s workplace wellbeing.
Today, SJ is taking HerPathway™ into its next chapter: developing the platform, building evidence and exploring employer partnerships that can help more women feel seen, supported and able to move forward.
Keep shaping what comes next
Your experience still matters
HerPathway™ has been shaped by women’s real experiences of work, wellbeing, confidence and change, and we want to keep listening as it grows.
Our short survey helps us understand what women are experiencing now, where support may be missing and what could make a meaningful difference.
Your voice can help shape what comes next.
Share Your Experience